Privacy Policy
Effective Date: September 11th, 2024
At Bergdorf Flowers, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect the information you provide when you visit our website https://bergdorfs.co.uk/. This policy complies with the UK GDPR and the Data Protection Act 2018.
1. Information We Collect
We collect the following types of information when you use our website:- Personal Information: When you voluntarily provide it, such as your name, email address, and any other details you submit through contact forms or when subscribing to newsletters.
- Non-Personal Information: This includes data collected automatically, such as your IP address, browser type, device information, and website usage details via cookies or similar technologies.
2. How We Use Your Information
We may use your information to:- Provide, operate, and maintain our website.
- Improve your experience by personalizing content and services.
- Respond to your inquiries or fulfill requests you make.
- Send you newsletters or marketing communications if you have opted in.
- Monitor and analyse trends to improve website performance.
- Comply with legal obligations.
3. Legal Basis for Processing Data
We process your personal data based on the following legal grounds:- Consent: When you provide us with your personal information, we rely on your consent to use your data (e.g., subscribing to newsletters).
- Contract: We process your personal information to fulfil a contract (e.g., when you make a purchase).
- Legal Obligation: We may process your data when required to comply with the law.
- Legitimate Interests: We process data where it is in our legitimate interests, such as improving our website's performance.
4. How We Share Your Information
We do not sell, trade, or otherwise transfer your personal information to third parties unless required by law, to protect our rights, or in connection with third-party service providers who assist us in operating the website. These providers are required to keep your information confidential.5. International Data Transfers
If we transfer your data outside of the UK or the European Economic Area (EEA), we will ensure it is protected through appropriate safeguards, such as Standard Contractual Clauses approved by the UK government or other lawful means.6. Data Retention
We will retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.7. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze site usage, and gather website traffic data. You can manage your cookie preferences through your browser settings. However, disabling cookies may affect your ability to access some features of our website.8. Data Security
We implement appropriate security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.9. Your Rights Under UK GDPR
You have the following rights regarding your personal data:- Right to Access: You can request a copy of the personal information we hold about you.
- Right to Rectification: If any of your data is incorrect, you can request it to be updated.
- Right to Erasure: You may request that we delete your personal information, subject to certain legal exceptions.
- Right to Object or Restrict Processing: You can ask us to stop or limit the use of your personal data.
- Right to Data Portability: You can request your data be provided to you in a structured, commonly used, and machine-readable format.
- Right to Complain: If you believe we have not complied with data protection laws, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk.
